YPF Blog

Craig Much – 2019 Future 5

Craig Much – Vice President of Business Banking, Horicon Bank

Craig Much is passionate about helping businesses and their owners succeed, grow, and thrive. He has a unique background in the financial sector that allows him to relate to the concerns and needs of growing businesses and has provided such service throughout over 10 years in the industry.

Last year at the YPF Future 5 awards, the theme was “Create Your Change”. Craig Much followed through on that theme in his professional career by taking an opportunity to advance into a new role with Horicon Bank as its Vice President of Business Banking. Although he indicated that the transition was a difficult decision to make, he took the opportunity to expand into multiple markets beyond Fond du Lac, particularly in Waupun.

Even during all of these transitions, Much never wavered on the commitments he made to his many volunteer opportunities within the Greater Fond du Lac area. This includes his many roles in the Young Professionals of Fond du Lac (Advisory Council member, programming and events committee chair, chair of two event committees in 2019), campaign captain for the Fond du Lac Area United Way, chair of Envision Greater Fond du Lac’s Ambassador’s Club in 2020, and presenting to the next leaders of the community through INCubatorEDU, Lemonade Day, and Career Connections Academy, just to name a few.

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