The Elevator’s Broken
Today’s post is from guest blogger R.J. Foster who will be presenting YPF Hot Topic: 3D Messaging on Thursday, March 26 from 7:30 to 9:00am at Holiday Ford. Click here for more information and to register.
The elevator speech is a great concept; a concise yet compelling description of your business you’re ready to deliver whenever the opportunity presents itself.
For many, though, the elevator speech is little more than a commercial; a rapid-fire list of products or services, and the offering of a business card that will soon be at the bottom of a recycle bin.
But what if we rethink the elevator speech mentality? What if, instead of smothering a captive audience, we shared something that captivated them? What if instead of trying to say everything about our product, we shared something about our purpose? What if, instead of having to offer our card, we shared a message that moved people to ask for one?
Technology has given us access to the world. It’s also given the world access to us. It’s never been easier to be heard, but, it’s never been harder to be listened to. It’s never been more important to say something worth listening to. It’s never been a better time to get off the elevator and step up to a message that generates the best possible reply, “Tell me more.”